TikTok has unveiled exciting features for the upcoming 2024 Paralympic Games in Paris, running from August 28 to September 8. In collaboration with the International Paralympic Committee (IPC), TikTok will host nearly 50 live broadcasts with Paralympians, offering real-time interactions and exclusive content such as behind-the-scenes tours and athlete interviews.
Additionally, TikTok will introduce limited-edition Phryge Gifts, with proceeds supporting Para sport development programs, fostering a sense of community and inclusivity during the Games