Microsoft has launched new consent management features to bolster compliance with privacy regulations while enhancing ad tracking capabilities. These updates are particularly vital for advertisers operating in regions governed by strict data protection laws, such as the GDPR and CCPA.
The new UET Consent Mode allows businesses to adjust their tracking tags based on user consent status, ensuring that data collection aligns with legal requirements. This feature enables advertisers to continue tracking conversions and optimizing campaigns while respecting user preferences.
By integrating these tools, Microsoft aims to help advertisers maintain effective marketing strategies without compromising compliance, ultimately fostering greater trust with users.